Together with Wundermann Thompson we’ve developed a campaign to promote effortless mobile banking with ING.

The story evolves around Gio, who finds out he has a ‘tapping superpower’ that lets him move more freely through the world.

Creative: Wundermann Thompson x We are Blossom x Basha de Bruijn

In digital we extended the life of Gio to highlight other features in the ING app. Modular scripting provided lots of assets across all major platforms.

Creative: Tim Aarts, Tim Schellekens Production: Janne Coolen DOP: Luuk de Graaf VFX: Niel Heesakkers

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Footer reminding you its 2024